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Schema.org in an HTML markup that tells engines like google by way of meta information certain information regarding your organization that is exclusive and present it in search results. By adding geographic markup, it allows Google to possess more insights about your business and its place, hence giving your internet site an higher hand for local phrases.
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Google Webmaster Tools will offer warnings if your site has any concerns and is a terrific way to watch the website from an SEO point of view.
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